Google AMP is Dead, Pretty Sure.

How many of us implemented AMP (Accelerated Mobile Pages) pages thinking it would improve our Google ranking?

Who needs AMP?

To be fair, AMP has one thing going for it, it’s lightweight and loads fast. However, a well designed mobile page does the same. Mine are somewhere in the middle because this site is predominately desktop users. If you’re serious about being on top of mobile search then AMP should be taken into consideration because Google themselves have said that they would prioritize AMP over other mobile content. Not because it’s better for the person searching, it’s not. It’s better for Google, who of course controls the cached info and ads that are connected to it.

Who really uses AMP anyhow?

Not Me! I ditched AMP this month. I don’t need it. It often has errors. The standards are still changing and that make it a pain to keep up with if you already have too much to keep up with. I’m sure that’s most of the tech world.

Can anyone show me that AMP helps anything? Hell, even Google doesn’t use AMP.
Hypocrites!

Major corporations do not use them at all, why would they? It’s just one more load of crap to maintain.

It doesn’t produce as much advertising revenue for those that implement it. Probably due to the fact that nobody seeks out AMP enabled sites and some even avoid them, like me. The content and UX – UI are so striped out that it ends up looking like a bad blog and nothing like the site you spent so much time branding for being distinguished from your competition.

Honestly, Google Must Die (Be Broken Up)

AMP is just one more example of Google attempting to grab additional control over the internet with its AMP caches. They control most of advertising on mobile devises through this controlled platform. It is becoming Googles own internet or intranet if you will. I don’t think AMP was originally Googles thing, just their thing to hijack.

The breakup of the Bell System was mandated on January 8, 1982 and it turned out to be a great boon to the citizens of North America. It improved prices, but just as important, it improved service. Google needs to be broken up also. Separate each service into a separate entity, search, email, advertising, etc.

Let’s face it, Google is just too powerful and stifles free speech. They manipulate the narratives of to many of the worlds biggest issues. I’m not a Breitbart reader, but the fact that Google took them off of the planet ought to piss you off and outright worry you. Maybe you’re next.

“Do the right thing” is their current slogan. What a hoot, they do the complete opposite. It used to be “Don’t be evil”, until they became completely evil, making them have to change the slogan to obfuscate the obvious.